The 10 Most Memorable Ads of 2018 Featuring Brand Ambassadors in the Philippines

In 2018, the advertising landscape in the Philippines was dominated by creative, heartwarming, and sometimes humorous commercials. These ads does not only captivate the audience but also showcase the effective use of brand ambassadors here in the Philippines. Here’s a throwback at some of the most memorable ads in 2018 that featured the most prominent brand ambassadors. 1. Jollibee’s “Kuwentong Jollibee” Series Jollibee continued to win hearts with their “Kuwentong Jollibee” series, which became a staple for emotional storytelling. These commercials, that was released during Valentine’s Day, featured stories of love, friendship, and family, all of it was highlighting the beloved fast-food chain. By using relatable scenarios and genuine emotions, Jollibee reinforced its brand presence as a part of every Filipino’s life. 2. PLDT Home’s “Dad” PLDT Home tugged at heartstrings with their touching ad titled “Dad.” The commercial tells the story of a father striving to reconnect with his family through technology. This emotional narrative was also enhanced by the portrayal of a real-life brand ambassador, demonstrating the role of PLDT Home in bridging family connections which is touching. 3. Globe Telecom’s “Create Courage” Campaign Globe Telecom’s “Create Courage” campaign featured the inspiring story of Olympian Hidilyn Diaz. The ad highlighted her journey of overcoming obstacles to achieve greatness, embodying the spirit of perseverance. This campaign had effectively used a brand ambassador to inspire and connect with the audience, promoting Globe as a brand that supports dreams and also ambitions. 4. McDonald’s “Kuya” McDonald’s Philippines created a viral sensation with their ad “Kuya,” which it has showcased a heartwarming story of sibling love and sacrifice. The brand ambassador’s performance has added authenticity and emotional depth to the commercial, making it one of the most memorable ads of the year. 5. The Famous Coke’s “Share a Coke” Campaign Coca-Cola’s “Share a Coke” campaign featured personalized bottles and cans, encouraging consumers to share a Coke with friends and family. The ad’s success was amplified by the involvement of local celebrities as brand ambassadors, who shared their own personalized Cokes on social media, driving engagement and brand affinity. 6. Nestle’s “Kasambuhay, Habambuhay” Series Nestle Philippines continued its legacy of memorable advertising with the “Kasambuhay, Habambuhay” series. These ads, featuring various brand ambassadors, focused on everyday moments and the role of Nestle products in family life. The campaign resonated deeply with Filipino values of family and togetherness. 7. Samsung’s “Do What You Can’t” Samsung Philippines inspired Filipinos to push boundaries with their “Do What You Can’t” campaign. Featuring well-known athletes and influencers as brand ambassadors, the ads showcased stories of overcoming challenges and achieving the impossible, aligning with Samsung’s brand message of innovation and excellence. 8. Milo’s “Champion Energy” Milo’s “Champion Energy” campaign focused on promoting sports and an active lifestyle among Filipino youth. The ads featured young athletes and sports icons as brand ambassadors, emphasizing the importance of energy and nutrition provided by Milo in achieving their goals. 9. RC Cola’s “Basta” RC Cola’s quirky and unconventional “Basta” campaign stood out for its humor and creativity. The ads featured unique and memorable scenarios that resonated with a younger audience, using brand ambassadors to add a relatable and fun element to the campaign. 10. Max’s Restaurant’s “Every Kind of Family” Max’s Restaurant celebrated diversity and inclusivity with their “Every Kind of Family” campaign. The ads showcased different types of families enjoying meals at Max’s, highlighting the restaurant’s welcoming atmosphere. The involvement of diverse brand ambassadors helped convey the message of inclusivity and family values. The Brand Ambassadors Impact here in the Philippines The use of brand ambassadors or influencers in the Philippines has proven to be an effective strategy to enhance brand image and creating memorable advertising. By leveraging the popularity and relatability of these ambassadors, brands can connect more deeply with their target audience. Here are some key benefits of using brand ambassadors in advertising: 1. Enhanced Credibility Brand ambassadors lend credibility to the products they endorse. When a well-known and respected individual advocates for a brand, it reinforces and convinces trust among the consumers, that’s making them more likely to engage with the brand. 2. Increased Reach Celebrity and influencer brand ambassadors have substantial followings on social media, which can significantly extend a brand’s reach. Their endorsements can attract new customers and create a buzz around the brand. 3. Emotional Connection Brand ambassadors will help create an emotional connection with people. Their personal stories and experiences resonate with viewers, making the brand’s message more impactful and memorable. 4. Authenticity When brand ambassadors genuinely believe in and use the products they endorse, their promotion feels authentic. This authenticity can lead to higher engagement and loyalty from consumers. Strategies in Choosing the Right Brand Ambassadors Selecting the right brand ambassador is crucial for the success of an advertising campaign. Here are some strategies to consider: 1. Alignment with Brand Values Ensure that the brand ambassador’s values and image align with your brand’s core values. This alignment helps in creating a consistent and believable brand message. 2. Relevance to Target Audience Choose ambassadors who appeal to your target audience. Their influence should resonate with the demographic you aim to reach, enhancing the effectiveness of your campaign. 3. Engagement and Reach Consider the ambassador’s engagement levels and reach on social media. High engagement rates indicate that their followers are actively interested in their content, which can translate to better campaign performance. 4. Track Record Evaluate the ambassador’s previous endorsements and their impact. A successful track record indicates their potential to drive results for your brand as well. Final PopStar Tip The year 2018 showcased the power of creative advertising and the effective use of brand ambassadors in the Philippines. From heartwarming stories to inspiring journeys, these ads truly capture the essence of Filipino culture and values. By this, recognizing the power of brand ambassadors and also carefully choosing the right ones, brands can create memorable and impactful ad campaigns that can really connect with their audience or target market. Send us a message  or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.