OBJECTIVE
Promote awareness for JCB Rebate Promo with Mercury Drug.
RESULTS
Created awareness for the campaign had 16.94% ER. The IG stories from Popstar content creators also generated insights that helped JCB for their future campaigns.
HOW POPSTAR DID IT
PopStar partnered with 45 influencers to create Instagram posts for promo awareness; as well as IG stories for generating insights.
767,828
Total Reach
79,636
Total Engagement
16.94%
Engagement Rate
Popstar influencer’s IG posts highlighted the items they purchased on Mercury Drug. These posts increased the awareness for the rebate campaign.
Their IG stories on the other hand were used to gather credit card usage habits as insights for future brand collaborations (online shops, restaurants, fitness, beauty etc).
